Case Study: UK Events Company Gained Local Coverage For Their Tour

Our client approached us looking to boost ticket sales and increase awareness of their upcoming event, which was going on tour. 

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  Industry: Events PR
  
• Location: UK
• Customer: Returning Customer

Services Used

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Case Study Summary

Ordering: Digital PR Campaign Consultation

This client approached us to explore looking for support for their upcoming touring event and how we would be able to make the most out of their press release.

We developed a strategic campaign to optimise and distribute targeted press releases to the specific areas where the events were taking place, so when their media contact received this, the most relevant date was highlighted.

We also suggested our local newswire for guaranteed publication, tailored to local communities and built on trust amongst its readers. 

As they were a returning client, they already had a dedicated campaign manager who would be overseeing their campaign again.

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 media contacts sent the release

Distribution List

Our goal is always to create a custom media list for each and every campaign we work on,  prioritising relevancy over list. We have an active database of 1.8 million media professionals spanning 200 countries, including journalists, bloggers, influencers, and podcasters. 

We prioritise relevancy over list size. The primary targets were local audiences who report on upcoming events, media contacts with family audiences and other contacts relevant to motorsports and events.

As this was a touring event, our team optimised the content a created multiple distribution campagins to target each area individually

National, regional and local titles media contacts, including The Sunday Post, The Northern Echo, ITV News Border, Greatest Hits Radio, BBC Look North, News Guardian, Sunday Sun (Newcastle) and The Chronicle. 

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Guaranteed Placements

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DA from guaranteed placements

Guaranteed Media Publishing

We offer a large range of local, regional, national and global editorial, sponsored and syndication media options for guaranteed publishing, including our Local and Regional Newswire. 

Our Local Newswire will take a single piece of content a distrubted it across a network of local media sites. This client has used the North London, South London, Midlands, Essex and South West.

Some of these titles included Worcester News, News Shopper, Your Local Guardian, This is Local London, Watford Observer, The Comet and Wilts and Gloucestershire Standard

Our team works with media sites to ensure publication as syndicated content. All sites are tagged as must-read and appear on their homepages for maximum visibility and impact. 

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combined audience of outlets that published the coverage.

Results

The campaign attracted coverage from high-authority local media outlets, generating buzz and boosting ticket sales. The content was SEO-optimised to position the events as an unmissable experience.

The distribution optimisation attracted the attention of the local media, allowing them to efficiently pull the relevant information and achieve maximised visibility within the regions, search results, and AI overviews.

We also worked with the publisher from the local newswire to secure posts on the local news sites’ social media accounts, for dates that were attracting attention. 

PR Fire clients get results

Delivering a seamless digital PR service, our team takes the guesswork out of PR distribution, working across all industries. PR Fire has helped over 10,000 businesses gain widespread media coverage, both guaranteed and organic, and boost their content up the search rankings. 

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PR Fire’s services uniquely combine natural organic distribution with guaranteed media publishing across a huge range of editorial, syndicated, and sponsored options. Our Digital PR solutions offer the option to strengthen the results from their organic distribution with guaranteed media publishing, maximising results.

Contact our team today to discuss how our bespoke Digital PR solutions can boost your online presence, gain your brand’s new leads and place you as a leader in your industry.